Hi all, today I will be talking about the recent Aerie model campaign which has greatly helped to boost body image standards by having models of all shapes and sizes.
https://www.cnbc.com/2018/06/22/aerie-is-a-standout-with-body-positive-ads-and-real-models.html
The primary focus of their new advertisement campaign is to use models of all shapes and sizes. The positive effects of this decision can not be overstated. This enforces the positive truth that women do actually come in all shapes and sizes; it is not only the super slim, tall, models that should feel happy with their body.
Women today have constantly been taught by these profit-seeking companies that they should feel obliged to strive towards media created “perfection”. Beauty product companies want to create a constant, never-ending chase for this unrealistic “ideal” that they have created. The main reason for this is that the long chase just means more and more money for these companies. The companies do not worry about the damaging effect that their profit-seeking tactics have on their consumer base of women.
That is why its so refreshing to see this new focused campaign by Aerie. Hopefully this campaign was created with true, honest intentions rather than just a ploy to increase profits, though. Either way, the effects are still positive and I believe that we should praise Aerie for their progressive decision because it helps to get rid of damaging unrealistic beauty standards.
Charley’s WGSST feminism blog 